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  Our Expertise » Business Areas » Travel and tourism » Yellow Pages online Directory with mapping service
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 Yellow Pages online Directory with mapping service Minimize

Project name:

Yellow Pages online Directory with mapping service

Client

Y.P.I. Yellow Pages Ltd. is international company; it has its headquarters in St.Petersburg. Y.P.I. Yellow Pages is working on Russian market during more then 10 years. Now Y.P.I. Yellow Pages now is one of the leaders on the market of directories including online service.

Challenge

Creating informational site for Yellow Pages online directory. The main requirement for the project was to develop interactive Internet map fully integrated with informational database. The site should provide the users with a high-speed search engine of over 100,000 city organizations. Users of the system must have possibility to see all companies of specific business located in selected area on city map in order to get more detail info about. The system should have advanced administrative part for data preparing and content management purposes.

Solutions

This was one the first implementation of interactive map solution оn Russian market based on JAVA technology. Special solution was developed to integrate spatial database of objects with digit map for Yellow Pages online service. The service provides the ability to search for almost any business company at St.Petersburg and show their location on the map interface. The site offers all standard map features, including zoom, move, print functionality, and also provides extensive online advertising opportunities, including online advertising, which is based on real schedule for working of customer’s retail outlet or office. Some latest versions of the site are supporting advanced features like finding optimal direction or route around city with help of public or private transport. The Map service developed also in frame of the project is based on open map server technology, that by way of simple http request enables to get dynamically generated map centered on specified address with icon on the approximate location of the address. Backend application provides the replication between Internet database and main corporate database storage. Special utilities is used to maintain advertising stuff and providing database records with geocoding to map.

Tools and Technologies

    • CSI Map Server
    • Java™
    • Sybase DB
    • MySQL DB
    • ASP, PHP
    • Map ActiveX component (C)
    • Delphi

Results

The site of the project started working in 1999 and now one of the most popular business directories in Russian market . The user appeal and reliability of using technology has been proven in Yellow Pages online site on the Internet.

  • First to market in Yellow Pages sites with interactive mapping service 
  • High customer acceptance and usage
  • New perspective market for client
  • Effective ways to advertise and promote business for customers
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